I will drive an increase in top-line revenue and bottom line profitability for your hotel. I have 17 years of experience in luxury hotel sales and marketing across Four Seasons, Ritz-Carlton, Fairmont, Expedia and as the opening Director of Sales and Marketing for the new 1 Hotel Toronto.

Next Available Date for Assignment

Typically within 2 weeks of inquiry, unless already on contract with a hotel.

Skills

Remote or in-person sales and marketing task force DOSM task force Pre-opening DOSM taskforce Profitability audit, strategy and full implementation of suggested strategies P&L Statements, Monthly P&L Statement Analysis and Action Plan, Leisure Sales, Group Sales, Direct Transient Sales, Entertainment Sales, Team Leadership, Marketing Strategy, Business Development, Profitability, Strategic Business Plans, Annual Budgets, Expense Budgets, Revenue Budgets, Customer Relationship Management, Sales Team Coaching, Sales Training, STR report analysis and strategy, Sales Contracts, Expedia Optimization, Online Presence Audit (Instagram, TikTok, Google), Sports Market Sales

Areas of Expertise

Luxury and boutique hotel sales, marketing and profitability (P&L Statement Expertise)

Accomplishments

Hello! I’m Kelly, the Founder and President. I’m a dual Canadian-Portuguese citizen, avid world traveler and a nature, sports and adventure-obsessed aspiring home chef (ask me about my TikTok cooking channel that’s rooted in my hometown’s pizza legacy). Launching Boutique Hoteliers has been a years-long dream of mine, and making it a reality means I can help luxury hotels drive sustained financial success. My professional resume spans multiple cities, continents and the top luxury hotel brands globally. I have 17 years of experience in luxury hotel sales, marketing and leadership across Four Seasons, Ritz-Carlton, Fairmont and as the opening Director of Sales and Marketing for the new 1 Hotel Toronto. My career has been defined by an unwavering commitment to driving exceptional financial results. Throughout my tenure in the luxury hotel industry, I have consistently delivered revenue performance that exceeded expectations, propelling profitability and setting new standards for success. My strategic approach to sales, coupled with a meticulous attention to detail and a leadership style rooted in calm and positivity have consistently positioned the properties I've represented as market leaders - reflecting in increased market share and sustained financial growth. What sets me apart as an industry leader is my ability to anticipate market trends and swiftly adapt strategies to leverage emerging opportunities. I’m passionate about cultivating relationships, both within teams and with key stakeholders, ensuring that sales strategies align seamlessly with the overarching objectives of an organization. From my 4 years as the opening Director of Sales and Marketing for a luxury Toronto hotel, I honed my ability to lead dynamic teams, orchestrate seamless hotel openings, and deliver exceptional financial results. This experience has equipped me with a deep understanding of the intricacies involved in launching new properties, from crafting unique guest experiences to positioning a hotel as a market leader from day one. I had industry-disrupting, best-in-class mentors who taught me everything there is to know about a successful hotel opening, and I am incredibly grateful for them. I’ll leave you with this. Travellers are increasingly seeking out bespoke and immersive experiences, in the lap of approachable luxury. And they’re willing to pay top dollar for them. Let’s revolutionize luxury hospitality together, by driving revenue through unique sales and marketing initiatives that will generate lifetime loyalty from our clients and guests and through profitability strategies that put even more money in your owners’ pockets. https://www.boutiquehoteliers.ca/about

Brand Experience

Four Seasons Ritz-Carlton 1 Hotels Thompson Hotels Fairmont Hotels and Resorts Expedia

Software Experience

Delphi Opera Salesforce Notion Infor HMS

Employment History

Director of Sales and Marketing (Opening Team) - 1 Hotels Assistant Director of Sales - Four Seasons Hotels Director, Travel Industry and Entertainment Sales - Ritz-Carlton Hotels Group and Leisure Sales Manager - Fairmont Royal York Regional Leisure Sales Manager - Fairmont Canada's Western Mountain Region (Banff, Lake Louise, Jasper, Whistler) Sales, Marketing and Events Coordinator - Fairmont Jasper Park Lodge Ontario Hotel Sales - Expedia

Education

University of Western Ontario, Dean's List - Bachelor of Social Science

Training & Certificates

Ritz-Carlton Sales University Fairmont Sales School Cornell Digital Marketing Certificate Google Digital Marketing Certificate

Service Area

Canada Europe

Closest Airport - (Enter 3 Letter Airport Code)

YYZ

Recommendations

"Kelly was a great asset to the SH and 1 Hotel Toronto family, truly embracing the company's core values and supporting its sustainability mission. She assembled an incredible strong team, outperforming and succeeding expectations. From pre-opening, opening, operating, and navigating through restrictions during extremely challenging times, she handled herself, her team and the overall situation in a very strong, professional, empathetic and responsible way. She is ambitious and a real go-getter, a problem solver not shying away from being vocal to share her opinion. She understands the big picture and has vast experience and expertise in the market. Kelly is self-motivating, disciplined and challenges the status quo, a great future ahead." — Felix Schaller, Area General Manager, SH Hotels and Resorts “Kelly brings a rare blend of strategic rigour and creative vision that hotels need to grow in today’s market. The Drake Hotel brought Kelly on for a three month contract as a Sales and Marketing expert with deep expertise in the hotel industry and a proven track record of driving both revenue and brand performance. From the moment she joined our team, she demonstrated the kind of leadership that inspires confidence. Kelly has a natural ability to command a room with grace and calm, and she leads teams and conversations with a sense of curiosity, patience, and clarity that fosters trust and alignment. She’s the person you want in your corner when performance matters and expectations are high. Kelly consistently went above and beyond what was asked of her, often working nights and weekends to ensure that expectations were not only met but exceeded. Her strategies don’t just sound good in theory, they’re rooted in data and they deliver. What set Kelly apart was her ability to back every recommendation with facts, figures, and insights. She consistently used tools like Demand360, STR, deep industry knowledge, and internal reporting to guide strategy - and her recommendations translated into meaningful results. Her contribution to The Drake Hotel was impactful and deeply appreciated, and I would not hesitate to recommend her to any hospitality business looking to drive performance and build a lasting brand presence.” - Scott Hart, Chief Operating Officer, Drake Hotel Properties “Kelly made a lasting financial impact on The Drake Hotel through her calm, confident leadership and sharp commercial instincts. Her approach was focused, strategic, and always in service of what was best for the brand and the business. Her leadership directly contributed to stronger topline performance, a more commercially-driven sales culture, and long-term revenue strategies that will continue to generate financial returns well beyond her contract. One of Kelly’s most valuable contributions was the hands-on sales training she delivered to the team. She built a fully customized two-day program delivered in person, “Consultative Sales 101 & Advanced Selling Techniques,” designed specifically for The Drake. It set a new standard for what impactful sales development can look like in a boutique hotel setting. Each module was carefully tailored to our unique environment, with clear, actionable lessons on how to sell with empathy and true commercial strategy. The training empowered the team to hold rate rather than rely on discounting. Her immersive use of role plays and multimedia examples made the content come alive for the team and allowed them to practice skills in a way that immediately built that content come alive for the team and allowed them to practice skills in a way that immediately built that confidence for them.” - Aileen Heatherington, General Manager, The Drake Hotel "Kelly is an exceptional individual who embodies all of the qualities of a truly remarkable hospitality professional. Kelly consistently goes above and beyond to ensure success is the end goal of any of her projects. Her work ethic is truly commendable and serves as a role model to the sales team. Kelly has a natural ability to inspire and motivate her team, which I admire. She has a knack for fostering a sense of camaraderie and collaboration within the team. Her leadership style is characterized by a perfect balance of empathy, decisiveness, and a genuine concern for the well-being and professional growth of every team member. And finally, we can't talk about Kelly without mentioning her exceptional selling prowess. Her ability to connect with clients on a personal level, understand their needs, and provide tailored solutions is truly remarkable. Time and time again, she has proven herself to be an invaluable asset to our sales team, consistently exceeding targets and driving impressive revenue growth. Her exceptional sales acumen is matched only by her unwavering dedication to guest satisfaction, ensuring that clients not only choose us but become advocates for our brand." — Hailey Manning, Area Director of Marketing, 1 Hotels