My career has spanned over a decade, with eight years focused on hotel sales. I work with hotels to create better sales environments and systems and increase revenue. In addition to my hospitality sales experience, I worked for a real estate firm during covid which I oversaw 4 agents tasked with the sales and marketing efforts for 83 properties. ● Financial Analysis and Managerial Accounting – Implementing my Bachelor’s in Hospitality Management and Financial Analysis Graduate Certificate, I focus on data-based analysis to increase business development and improve hotel revenue. ● Relationship Building and Collaboration– An instant relationship builder with key stakeholders and guests, I have a natural talent for creating deep, genuine, and long-lasting relationships. I network through professional organizations such as Rotaract. In Rotaract I held multiple leadership roles, including Vice President of Social where I oversaw 5 chairs, fundraised $77,532, and planned an annual ball with 375 attendees. ● Business and Group Travel Development: I target business transient and group producing businesses in the region to gain greater market​/​comp set share.

Skills

Financial Analysis, Managerial Accounting, Relationship Building, Collaboration, Networking, Business Development

Areas of Expertise

Sales and Business Development

Brand Experience

Renaissance, DoubleTree, Kessler Collection

Employment History

Strategic Solutions Partners (Self-Employed), Multiple Sites and Remote Sales Task Force Consultant, (06​/​2023)-Present Sales Analysis: Diagnosed root causes of performance issues through data analysis, prioritizing information to create specific action plans for hotels, resulting in revenue growth and improved market position. Hands-On Management: Provided hands-on consultation to hotel management companies, and key stakeholders, developing strategic action plans to drive measurable sales revenue and improve market share. Internal Team Collaboration: Worked collaboratively with internal teams and external partners, deploying sales and marketing resources effectively to identify and penetrate specific market segments and key accounts. Channel Strategy Management: Advised on current and future channel strategies, reviewing training and tools to enhance sales processes and build a stronger sales culture, ultimately maximizing revenue through stronger sales culture. Career Break, Travel (05​/​2022) - (06​/​2023) Traveled to 18 countries: The Bahamas, Germany, Austria, Switzerland, Indonesia, Philippines, Singapore, Malaysia, Thailand, Vietnam, Cambodia, India, Nepal, Israel, Turkey, U.K., Canada, and the United States. Kessler Collection (Autograph Collection), Mountain Brook, AL Assistant Director of Sales, (06​/​2021) - (05​/​2022) Leadership and Team Development: Led a team of six as the on-property department head at the Grand Bohemian, focusing on coaching and stabilizing a newly formed team, resulting in minimal turnover within the first six months. Sales Strategy Expertise: Excelled as a Selling Assistant Director of Sales and Catering (ADOSC), specializing in groups with peak room nights of 25-50. Successfully met sales goals in a challenging post-COVID economic environment; exceeded sales target of 2.5MM. Effective Crisis Communication: Led the team through a December 2021 ransomware attack, demonstrating strong communication skills to guide the team through tough times with hands-on management. Leveraged the experience to develop effective crisis communication strategies. Pyramid Hotel Group (Double Tree and Hilton Brands), Birmingham AL, Business Transient Sales Manager, (10​/​2018) - (07​/​2020) Strategic Sales Leadership: Recruited as Business Transient Sales Manager for a downtown hotel under Pyramid Hotel Groups Management. Oversaw and grew the business travel market, playing a key role in achieving financial goals. Effective Account Management: Managed hotel and Hilton preferred accounts, demonstrating a strong ability to build client relationships. Proactively engaged in sales efforts to expand and acquire new accounts, showcasing strategic business development. Sales Achievement: Exceeded 2019 sales targets by 13%, exceeding yearly sales target of 1.6MM with 1.8MM in sales at the Hilton Birmingham at UAB, earning the Million Dollar Club award for exceptional performance. Demonstrated a consistent track record of surpassing expectations and contributing significantly to the hotels success. Collaborative Leadership: Worked with operations teams to ensure exceptional service for business travelers, highlighting effective leadership in fostering teamwork and delivering quality service to clients. PCH Hotels and Resorts (Renaissance and Marriott Brands), Alabama, USA Executive Meeting Manager (01​/​2018) – (10​/​2018) Business Transient Sales Manager (09​/​2016) – (12​/​2017) Sales Coordinator(02​/​2015) - (08​/​2016) Strategic Sales during Renovation: Successfully tackled the challenge of selling a hotel under renovation, requiring meticulous planning and foresight for numerous factors. Efficiency in Fast-Paced Markets: Managed the Executive Meeting Manager role, handling groups with under 21 peak rooms and the wedding market, developing strong time management skills in a fast-paced environment. Adaptability and Team Collaboration: Acted as a team player when there were multiple gaps in the sales team, stepping in to assist with markets beyond my goaled parameters, showcasing adaptability and commitment to collective success. Active Meeting Participation: Engaged in regular meetings covering ecommerce, revenue planning, sales strategy, and event management, contributing valuable insights and collaborating with cross-functional teams to drive effective sales strategies.

Education

Bachelor’s Degree in Hospitality Management, 2012, University of Alabama, Tuscaloosa, Alabama, USA Master’s Certificate in Financial Analysis and Managerial Accounting, 2023, The London School of Economics and Political Science, London, UK

Service Area

US