With 15 years of hospitality experience, including 10 years in hotel sales management, I bring a proven track record of driving revenue growth and building strong client relationships. My expertise spans luxury leisure travel, hotel openings, and comprehensive management of hotel services, including front office, revenue management, and housekeeping. I specialize in creating and executing strategic sales plans, optimizing revenue through innovative tactics, and establishing key relationships with corporate clients and luxury travel agencies. In my current role as Director of Sales at Surf Synergy, a luxury surf and wellness resort in Costa Rica, I successfully designed and executed sales strategies that enhanced brand visibility and attracted high-net-worth individuals and corporate clients. My efforts in previous roles at Sonder and The Guild have consistently exceeded revenue goals, contributing significantly to top-line growth. My strong analytical skills, coupled with my ability to develop and implement effective marketing strategies, ensure that I can deliver exceptional results in any high-paced, competitive environment. I am well-versed in hotel operating systems, including Delphi, Salesforce, and Cloudbeds, and have a deep understanding of market trends, allowing me to stay ahead of the competition.

Next Available Date for Assignment

Ending current task force position 9​/​6​/​24

Skills

Luxury leisure travel and sales management Revenue growth and optimization Hotel operations management Client relationship building and retention Strategic sales planning and execution Property opening and brand development Market trend analysis and competitive positioning Strong communication and guest relations

Areas of Expertise

Leading sales teams to achieve and exceed revenue targets through strategic planning and relationship building. Optimizing pricing strategies and revenue management to maximize profitability while maintaining a competitive edge in the luxury market. Cultivating and maintaining relationships with high-net-worth individuals and corporate clients to drive business growth. Overseeing hotel openings and ensuring all aspects of operations meet the highest standards of luxury service. Conducting market research and competitor analysis to stay ahead of industry trends and refine sales strategies.

Brand Experience

Surf Synergy (Luxury Surf​/​Wellness Resort) Sonder The Guild The Adolphus (Autograph Collection by Marriott) Hilton Marriott

Software Experience

Delphi ​/​ CITY CVENT Opera Amadeus​/​ Lanyon Salesforce TravelClick​/​Agency 360 Asana

Employment History

Director of Sales - Surf Synergy, Costa Rica (Jan 2024 - Present) Area Sales Manager - Sonder, Dallas, TX (May 2022 - Aug 2023) Director of Sales - The Guild, Dallas, TX (Jan 2019 - Feb 2020) Business Travel Sales Manager - The Adolphus, Autograph Collection by Marriott, Dallas, TX (Aug 2017 - Jan 2019) Director of Sales & Marketing - Homewood Suites by Hilton & Springhill Suites by Marriott, Dallas, TX (Jul 2016 - Aug 2017) Catering Sales Manager ​/​ Group Sales & Business Travel Manager - HRI Lodging (Feb 2015 - Jul 2016)

Education

B.A. in Mass Communications​/​Public Relations - Southern University A&M College, Baton Rouge, LA (2005-2009)

Training & Certificates

Certified by the Gemological Institute of America Hotel Management Magazine's "Top 30 under 30 Industry Rising Leaders" award recipient

Closest Airport - (Enter 3 Letter Airport Code)

DFW DAL