LaToya Elam is a seasoned hospitality professional with over two decades of experience in hotel sales and operations. Having developed a deep understanding of the intricacies of the hospitality industry, she has consistently driven revenue growth and operational efficiency for the hotels she has managed. Her extensive background in customer service and aviation has further honed her ability to exceed guest expectations and streamline processes, ensuring a seamless guest experience from booking to checkout. Achievements: - Successfully led multiple teams to exceed sales targets in various hotel properties. - Implemented innovative strategies to increase guest satisfaction scores, resulting in higher repeat business and loyalty program enrollments. - Streamlined operational processes, leading to significant cost savings and improved efficiency. Personal Qualities: LaToya is known for her leadership, strategic thinking, and unwavering commitment to excellence. She is a dynamic professional who thrives in fast-paced environments and is passionate about delivering outstanding results. Her ability to inspire teams and build strong relationships with clients and colleagues alike makes her a valuable asset to any organization in the hospitality sector.

Next Available Date for Assignment

Immediately

Skills

Core Competencies: - Hotel Sales Strategy Development - Revenue Management - Operations Optimization - Customer Relationship Management - Team Leadership and Development - Contract Negotiation - Event Planning and Coordination - Budget Management and Financial Reporting - Quality Assurance and Compliance

Areas of Expertise

Onsite Operations, Sales, Accounting Support. Virtual Operations & Virtual Sales Support. Mock Quality Assurance Audits Pre-Openings Sales Blitz Human Resources Trade Shows

Brand Experience

Hilton, Marriott, IHG & Choice Hotels

Software Experience

Delphi, PEP, OnQ, OnQ Solictation Management, Sales Force, Agency 360, Kalibri Labs, Construct Connect, Merlin, N2, GRO, R&I, One Yield, One Source, MGS, MarRFP, Lighthouse, and various CRMs.

Employment History

Most recent role: Director of Operations & Sales Icebreakers Unlimited : Supervised and led a sales support team on various hotel projects. Worked with 36 properties in two years within the United States and Canada.

Education

Hampton University

Training & Certificates

Certifications & Affiliations: - Holds General Manager & Director of Sales certifications for Hilton. - Relevant experience with Marriott, IHG, and Choice Hotels.

Service Area

Southeast Region

Closest Airport - (Enter 3 Letter Airport Code)

ATL

Recommendations

To Whom it may concern, I am honored to write this professional recommendation regarding LaToya Elam work capabilities. LaToya has been a member of Icebreakers Unlimited, LLC for 5 years. For 3 years she worked as a contractor providing supplemental sales support to franchise properties. She was later promoted to a full-time employee, where she worked along the side of me, as our Director of Operations & Sales. In this role, she was tasked with creating processes that would help streamline our internal sales support for our clients. In addition, she filled in as an interim account manager, providing sales support in between onboarding new contractors to service our clients. She provided leadership to the sales team by giving direction as needed, and ensuring reporting was accurate before submitting to clients for monthly reviews. She has also contributed to several workshop presentations. Assisting with the creation of material and even presenting to event attendees. You will find her ability to quickly analyze situations and form solutions can easily be administered in support of problem solving. These talents are extremely transferrable and would enhance any organization eager to expand on their vision. Along with her technical skills, she brings a sense of calmness for team members to feel comfortable in expressing issues or requesting help with understanding job duties. She will be missed in our organization. We wish her the best as she soars to greater heights. Should you like to speak with me directly for a more verbal recommendation, do not hesitate to contact me. Best Wishes, Twanna Woods – President, Icebreakers Unlimited, LLC