From Thompson Hotels, Hyatt, and building a brand for Sydell Group, I look forward to providing my 10 + years of experience to the overall success of the business. With a creative mind and the strategic knowhow, I'm eager to collaborate and work with like-minded individuals with the same vigor.

Next Available Date for Assignment

Whenever you need me.

Skills

• Played an integral role in brand development, design, and hotel culture • Works closely with the Executive Team in creating rooms, marketing, and events budgets as well as writing Business and Marketing Plans • Acts as a hotel ambassador participating in sales calls, sales missions, and trade shows • Has experience in selling multiple market segments not only withing rooms but events • Responsible for maintaining marketing budget and works closely with the digital agency to set goals for SEO, paid search, and social advertising • Collaborates with the Revenue Team on a weekly basis to have a continuous cadence regarding rate strategy, marketing initiatives, and sales pipeline as it pertains to the hotel budget

Areas of Expertise

• Represents hotel brand proudly and in turn, closes deals with key decision makers within respective markets • Hunter for low hanging fruit • Mentor to those who want to learn more • Collaborative with all departments within hotel • Great with food recommendations

Accomplishments

• Exceeded year one hotel budgeted ADR by 2% and indexed at 98% against the comp set with projections to meet and exceed the budget for year two • Closed multiple buyouts for hotels with meetings​/​ events included

Brand Experience

• Thompson Hotels • SIXTY Hotels • Hyatt • Sydell Group

Software Experience

• Opera • Stay N Touch • Agency 360 • Demand 360 • Sabre​/​ SynXis • Envision Sales • ProfitSword • Revinate • Lighthouse • Duetto

Employment History

Penny, Williamsburg Director of Sales and Marketing May 2022 - Present • Played an integral role in brand development, design, and hotel culture • Works closely with the Executive Team in creating rooms, marketing, and events budgets as well as writing Business and Marketing Plans • Acts as the hotel ambassador participating in sales calls, sales missions, and trade shows • Actively sells all market segments accounting for over 16% of the overall hotel rooms budget • Responsible for maintaining marketing budget and works closely with the digital agency to set goals for SEO, paid search, and social advertising resulting in higher revenue conversion and brand awareness • Collaborates with the Revenue Team on a weekly basis to speak about rate strategy, marketing initiatives, and sales pipeline as it pertains to the hotel budget • Exceeded the hotel budgeted ADR by 2% in year one and indexed at 98% against the comp set with projections to meet and exceed the budget for year two • Tasked with assisting Bard College, who is part owner of the building with selling student housing for the academic calendar year Hyatt - Hyatt Place New York City Times Square & Hyatt Place New York Chelsea Area Associate Director of Sales November 2019 - May 2022 • Assisted the Director of Sales in hiring and managing pre-opening sales team, holding each team member accountable for their respective market segments • Oversaw a team of three individuals, two group sales managers and two coordinators, ensuring all revenue goals are obtained each quarter • Responsible for creating annual Business and Marketing Plans for both properties • Actively participated in various trade shows​/​ events and establishing relationships with key buyers in order to ramp both hotels and generate business across all market segments • Essential in obtaining over 100 National and Local accounts for two pre-opening hotels • Closely worked with Marketing and Social team in order to grow awareness and engage with our following across all platforms, (Facebook, Instagram, Trip Advisor, Google, etc.) • Responsible for booking, rebooking, and shifting business from 2020 to 2021 and 2022 during COVID-19 pandemic Moxy East Village - Director of Sales March 2019 - September 2019 • Responsible for overseeing entire mix of sales and develop strategies in order to surpass yearly budget • Actively identified and captured new local business to increase total market segment • Increased National Corporate Business by 17% YOY • Participated in various brand centric events targeting major feeder markets booking business into the market • Uncovered business booking into the market and created strong business cases in order to shift share away from the hotel’s competitive set • Increased GDS channel activity over 30% resulting in the hotel capturing over it’s fair share from the competition • Maximized sales efforts by maintaining and establishing new relationships with individuals that influence travel to New York • Collaborated with the hotel’s Revenue Director and established numerous marketing campaigns in order to increase hotel visibility and volume of production The William Vale - Brooklyn, New York Senior Sales Manager May 2016 - November 2018 • Co-led pre-opening sales team, developed and implemented action plan in order to consistently meet and surpass the hotel’s budget • Oversaw Transient, Entertainment, Group, Consortia, and FIT market segments • Continued to grow corporate business by identifying new and increasing accounts that book within an ever growing Brooklyn market - doubling production from prior year • Improved total occupancy by 11% from prior year • Conducted multiple sales blitz to proactively search for local business within the neighborhood - in turn this increased overall ADR by establishing dynamic rates for smaller volume accounts • Maximized hotel exposure through the GDS in order to move up in overall performance comparative to competitive set - increasing revenue YOY by 46.2% and 48% in room nights • Attended Revenue meetings and actively participated in hotel forecasting, TravelClick reports, and the review of STR reports • Traveled as hotel ambassador; established new business relationships through feeder markets - ensured maximum exposure for the hotel and increased international travel by 13% • Managed monthly sales department meetings, reporting, and expenditures Hyatt - Hyatt Union Square, New York Sales Manager September 2015 - April 2016 • Developed business plans to maximize revenue opportunities • Reviewed Hoteligence for potential business, identified market trends, and current production within the Manhattan market • Responsible for new client outreach, targeting companies that have weekday business in order to increase weekday room night production by 11% YOY • Responsible for raising the Corporate ADR by 5% YOY

Education

San Francisco Art Institute– Presidential Scholarship Bachelor of Fine Arts; New Genres Graduated with Honors - May 2010

Closest Airport - (Enter 3 Letter Airport Code)

LGA JKF

Recommendations

Happy to provide with request