With 20+ years of experience in revenue management, sales, and hotel operations, I help independent hotels maximize profitability through strategic revenue and sales solutions. As a Fractional Revenue & Sales Leader, I offer flexible, high-impact support—whether you need short-term task force help, a revenue strategy revamp, or ongoing sales leadership.

Next Available Date for Assignment

On Request

Skills

Revenue Management Sales Strategy & Growth Pricing & Distribution Optimization Forecasting & Profitability Analysis Upselling & Cross-Selling Strategies Market Positioning & Competitive Analysis Strategic Partnerships & Business Development Team Training & Performance Coaching Task Force & Interim Leadership Total Revenue Optimization

Areas of Expertise

I specialize in Total Revenue Management, optimizing pricing, distribution, and forecasting while bridging the gap between sales and marketing for long-term success. With 20 years in the industry, I have developed a strong ability to lead teams, streamline processes, and implement systems that drive sustainable growth. My approach focuses on creating synergy between departments, ensuring hotels maximize revenue opportunities while building a foundation for lasting success.

Accomplishments

Led the transition strategy for three ski resort hotels, elevating them from 3-star to 4- & 5-star properties. This resulted in an average revenue growth of 12% per year over three years, along with securing additional funding to expand the brand. Optimized all-inclusive revenue, achieving a 4% positive impact, and negotiated a key trade partnership with a network of 200 French travel agencies, significantly expanding market reach. Contributed to a PMS sales campaign, managing all inbound sales calls and successfully converting 90% of 200 accounts to the new payment system, accelerating product adoption. Navigated a major PR crisis, ensuring the hotel remained operational while keeping the team engaged and loyal. Prior to the crisis, a revenue strategy increased high-season revenue by 20%, and an after-crisis repositioning plan was successfully implemented.

Brand Experience

Experience spans both corporate and independent brands, from Relais & Châteaux, Parisian Palaces, and Club Med to independent properties in Tofino. Well-versed in adapting to brand guidelines while also helping hotels strengthen and refine their brand identity for greater market impact.

Software Experience

Proficient in a variety of hotel technology solutions, including Property Management Systems (PMS), Customer Relationship Management (CRM), Revenue Management Systems (RMS), Channel Managers, payment systems, and digital marketing tools. Quickly adapts to new platforms and maximizes their efficiency. Experienced with systems such as RoomKeyPMS, WebRezPro, Fidelio, Mailchimp, Salesforce, Vertical Booking, and SynXis, among others.

Employment History

My career spans Revenue Manager for all-inclusive resorts, Trade Sales Manager, Director of Sales, Marketing & Revenue, Key Account Manager, and General Manager. These roles have given me extensive expertise in revenue optimization, sales strategy, partnership development, and operational leadership. As a freelance consultant, I have worked on marketing representation, social media strategy, content creation, revenue strategy, and business development, supporting hotels and hospitality businesses in strengthening their brand presence, optimizing profitability, and driving long-term growth. This experience allows me to bridge the gap between revenue, sales, and marketing, ensuring that independent hotels have the right tools and strategies to maximize their potential.

Education

Master’s Degree in Tourism and Hospitality Management

Service Area

Based in Vancouver, BC, I support hotels across North America through a flexible hybrid approach—combining remote collaboration with on-site visits as needed. Whether near or far, I’m committed to delivering hands-on, tailored support wherever your property is located.

Closest Airport - (Enter 3 Letter Airport Code)

YVR

Recommendations

You can find some recommendations on my LinkedIn profile