Partnering with hospitality-driven businesses to strengthen sales strategy, align teams, and scale with purpose. From founder-led startups to established hotel groups, I bring executive-level insight with a focus on clarity, connection, and measurable results. This includes building 1–5 year business strategies, coaching sales and leadership teams, aligning values with performance metrics, and shaping marketing campaigns that truly resonate. Through customized coaching, strategic facilitation, and purpose-driven events, I help organizations execute on their goals with intention. Whether you’re launching a new initiative, energizing your team, or rethinking your sales structure, I’m here to offer the experience and partnership that drives meaningful progress.

Next Available Date for Assignment

Currently accepting new projects

Skills

Strategic Sales & Business Consulting: Partner with founders and leadership teams to build 1–5 year growth strategies, refine business models, and create sales and marketing plans that drive measurable impact. Sales Team Coaching & Enablement: Coach hospitality and service-based sales teams to boost performance through practical training, performance frameworks, and aligned KPIs. Leadership Development & Executive Coaching: Work 1:1 with leaders to build confidence, decision-making clarity, and alignment between culture, values, and results. Marketing & Campaign Strategy: Design and advise on integrated marketing and sales campaigns that align with brand purpose, audience behaviour, and conversion goals. Cultural Transformation: Align values, leadership behaviours, and internal communications to improve engagement, accountability, and brand consistency. Sales-Aligned Event Design: Plan and facilitate events that drive lead generation, deepen client relationships, and support business development goals. Strategic Facilitation: Lead executive retreats, visioning sessions, and sales meetings that surface insight, build alignment, and create clear action plans. Partnership & Channel Development: Identify and build strategic partnerships to expand market reach and create new revenue streams. Training & Learning Design: Deliver experiential learning programs in leadership, communication, innovation, and customer experience. Hospitality Sector Expertise: Deep roots in hospitality through board roles (CHMSE, HSMAI Ontario) and 25+ years supporting hotel brands, associations, and service-based businesses.

Areas of Expertise

Business growth strategy (1–5 year plans) Sales team training and enablement Leadership and executive coaching Aligning company values to performance Marketing and sales campaign development Strategic facilitation and retreat leadership Sales-aligned event planning Hospitality and service industry consulting Building channel and partnership networks Cultural change and internal alignment

Accomplishments

Built a global partner network in 55 countries, contributing 15–20% of total company revenue Created and executed sales and marketing plans for clients in manufacturing, education, finance, hospitality, tech, and non profit sectors Led turnaround of event engagement for an association, doubling attendance and restoring profitability and longevity Scaled a training company from $600K to $24M over 10 years as part of the executive team Delivered leadership and experiential training to Fortune 500 and global hospitality brands

Brand Experience

Marriott, Hilton, Manga Hotels, Silver Hotels, Choice Hotels, Air Canada, United, Biz Bash, CMEE, Heart & Stroke Foundation and numerous Fortune 500 companies worldwide.

Software Experience

Salesforce, HubSpot CRM, Kajabi, Mailchimp, Zoom, MS Office Suite, Google Workspace, Canva, Slack, Cvent and Trello.

Employment History

Riot Productions Inc. — Managing Director (Present) Consulting Firm Boost Strategic Coaching - Fractional Chief Delivery Officer Ethical Digital — Fractional Chief Development Officer ExperiencePoint — Director of Events & Partnerships Eagle’s Flight — VP Strategic Partnerships & Global Business Development

Education

Business Administration & English - (BA) Wilfrid Laurier University

Training & Certificates

MBTI Certification Effective Presentations & Facilitation Skills Experiential Learning Design Certified to Deliver: • Culturalpenuer Operating System • Positive Pyschology • Kotters Change Management • Leadership Experiential Programs (programs range from teamwork​/​teambuilding​/​communications​/​time management​/​customer service​/​listening, etc) • Doodling for Wellbeing • Design Thinking • Fierce Communications • Curiosity Programs Ongoing Professional Development in Leadership, Change Management, Sales Enablement, and Communication

Service Area

Available for in-person or virtual consulting in Canada, USA and globally. Have experience in working in over 75 countries.

Closest Airport - (Enter 3 Letter Airport Code)

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