Award-Winning Global Sales Director and Revenue Driver
With extensive experience in the hospitality industry, I specialize in generating new revenue and developing winning sales strategies that drive business growth. As Sonder's Global Account Director, I've exceeded quotas by 200% and managed sales and marketing strategies for the sports sector. Driving additional revenue to the company. In my previous role as the Key Account Director at IHG Hotels & Resorts, I managed top-tier accounts like the NHL, NBA, and NFL, generating $240M in contract revenues for our hotels and leading a global team to achieve 20-50% annual revenue growth. I bring an entrepreneurial spirit and a track record of surpassing targets to every role. I work with hotel chains and owners to maximize their property value by securing new revenue. My passion is business development, working on complex deals, and creating win-win partnerships.
Welcome Video
Next Available Date for Assignment
April 20, 2026
Preferred Employment Duration
- Short Term
- Project Based
- Consulting
Skills
Sales Training, Business Development, Sales Management, Team Leadership, Public Speaking, Sales, Marketing Strategy, Sponsorship, Strategic Account Planning, Budgeting, Hotel Management, Sales Process, Customer Relationship Management, Sales Coaching
Areas of Expertise
Leading and managing sales strategies for global hospitality brands. Exceeding revenue targets and driving business growth in highly competitive markets. Building and maintaining relationships with high-profile clients, including major sports leagues. Developing innovative marketing campaigns and strategic plans to capture new market segments. Sales-driven partnership creation and evaluation. Hiring and developing sales talent.
Accomplishments
Several awards as Key Account Director of the year with IHG.
Brand Experience
Sonder IHG Hotels & Resorts + Hotel Indigo Marriott Radisson
Software Experience
Delphi, Opera, Salesforce, Asana, Tableau, LinkedIn, Hubspot, Zapier
Employment History
CEO - RoomsRelay - November 2023 - Present Global Key Account Director - Sonder - June 2022 - November 2023 Key Account Director - IHG Hotels & Resorts - July 2013 - June 2022 National Sales Manager - Delta Hotels & Resorts - November 2010 - July 2013 Sales Manager - Hotel Indigo Ottawa - December 2007 - November 2010 Prospecting Sales Manager - Radisson Toronto - June 2007-December 2007
Education
Hotel Management - University of Guelph
Training & Certificates
Gartner - Challenger Sale
Service Area
Global
Closest Airport - (Enter 3 Letter Airport Code)
YYZ
Legally entitled to work
- United States
- Canada
Recommendations
Brendan is ambitious and wants to be an effective leader—he always owns his results. As a professional seller, he proved himself in very challenging times and he delivered. Whatever you need Brendan to do, he will find a way to produce a win-win outcome. Easy-going, he is always open to supporting others outside his role. Results-driven, he is popular among his colleagues and leaders and his customers love him. Brendan is well trained, actively participating in Gartner’s “The Challenger Sale” Program taking it to the next level in his practice. Brendan always focuses on the needs of his customers first and he doesn’t “just” sell; he’s a true sales leader. He recently achieved the number one seller of the year among 10 of his colleagues. Brendan has his head in the game and always thinks like a leader. David Rios - VP Marketing, Commercial & Revenue Management IHG Hotels & Resorts - 2021 Brendan has a terrific communication style with excellent follow-through. I never have to wait for a response and he does an effective job at going above and beyond expectations. Our team can always lean on Brendan to help resolve issues and he’s consistently on top of the situation and offers a win-win approach to solving problems. He has worked at the property and the corporate level to seek solutions to sticky situations we’ve faced in the past and is excellent at managing crises. In fact, Brendan came to our rescue when teams were unable to access the hotels we had contracted. He collaborated with each property at IHG to ensure our teams had housing less than 45 minutes from our events with full amenities, which was a significant achievement only 48 hours before the planned event. Sarah Dyer, COO, EventConnect
Achieve Success with Key Performance Indicators (KPIs)
- Occupancy Rate
- Average Daily Rate (ADR)
- Revenue per Available Room (RevPAR)
- Direct Booking Percentage
- Cost per Occupied Room (CPOR)