- Generated $4.5M in Rooms Revenue and $1.2M in Group Catering for 8 major properties. - Established very strong clients' following with Dell, Cisco, Pfizer, Eli Lilly and Trade Associations. - Results-driven, highly-charged and strategist to have achieved the highest RevPAR in the market -

Next Available Date for Assignment

08​/​26​/​26

Skills

20+ years of experience in hotel sales and marketing, including international pre-opening experience. Expertise in Hotel Operations: Solving the guest’s issues, ensuring the proper staffing. cost-control, and the reputation management Expertise in Hotel Pre-Development: Proficient in brand concept development, conducting feasibility studies, building hotel Proforma and development costs, and analyzing financial profitabilities. Pre-Development Leadership: Proven ability in assembling pre-development teams, including architectural and design teams. Financial & Investment Acumen: Strong investment negotiation skills combined with deep expertise in hotel performance analytics. Revenue Optimization Strategy: Strategic revenue maximization leader resulting in an exponential 11% YOY increase in top-line revenues. Consultancy Success: Generated $3.5M in Rooms Revenue and $1.4M in Food and Beverage Revenues via Task Force Consultancy. Digital & Brand Marketing: Integrated digital marketing and branding marketing strategist, successfully growing direct bookings from 7% to 20%. SEO & SEM Strategies resulted the prime positioning and strengthened the visibility across search engines such as Google, Yahoo, and Bing.

Areas of Expertise

Sales, Catering, Events and Banquet Operations

Accomplishments

Top Seller

Brand Experience

Hilton St. Regis Canopy by Hilton

Software Experience

DelphiFDC SalesPro

Employment History

Hotel Taskforce Sales Consultant January 2017 – Present Taskforce Hotels and Resorts: Houston Oaks Country Club Hilton Anatole, Dallas, TX (1,617 Rooms & 600,000 Sq.F) Canopy by Hilton San Francisco, 210 Rooms Westin San Francisco Noble House Hotels and Resorts, San Diego, CA, 4 Hotels Mr. C Hotel Miami, FL Doubletree Orlando Universal Renaissance Framingham​/​Boston area MA Generated $1.3M ($443K YTD) in city-wide convention groups, including ADA, AAO, IBM Think, Salesforce, VMware, and PCBC. Produced $389K on average, in Consortia business via AMEX, CWT, BD Travel, and CCRA. Uber, Accenture, PayPal, and Dolby. Responsible for orchestrating the Food and Wine Festival, Opera in the Kitchen and Fortune 100 Companie’s Corporate Retreats Working closely with well-acclaimed Chefs for political dinners and fundraising events Responsible for generating catering and event sales revenues with corporations such as Microsoft, Deloitte and Touche, and Eli Lilly to name a few Generating Banquet Event Orders and communicating in the timely manner Generating revenues in corporate retreats with major oil and gas companies, ABHR, Ring Energy, HCA Healthcare and Newquest. Responsible for generating group, catering, and event bookings; detailed and created Banquet Event Orders (BEOs) and secured timely payments. Ensured accurate, timely, and efficient Delphi FDC integration and updated the GRC daily. Served every event, wedding, company meeting, and conference end-to-end. Developed rapport and strengthened corporate accounts with Merck, Oracle, Lyft, Uber, Atton​/​Novotel Brickell Miami (275 Rooms) Director of Sales and Marketing Served as an essential pre-opening team member, achieving a 80% of the budget within the first three operating months as a new brand introduction into the US Market. Oversaw an annual top-line revenue budget of $10M and led the Sales & Marketing team. Launched the brand website, implemented strategic digital media, sales plans, and detailed market segmentation. Drove a digital strategy that achieved 12% in direct bookings by month three using SEM, SEO, GDN, and content marketing plans. Aloft Miami Brickell (160 Rooms) Director of Sales and Marketing Executed pre-opening and grand-opening strategies, including rate planning, STAR competitive analysis, channel distribution setups, and performance analytics. Negotiated corporate rate agreements with top accounts like Accenture and Espirito Santo Bank, achieving 120% market penetration. Directed media and e-commerce campaigns, securing placements in major national media outlets to build brand awareness. Hilton Bentley Miami​/​South Beach (105 Rooms) Director of Sales and Marketing (June 2010- June 2013) Secured group accounts with corporate giants like Pfizer, Abbott Labs, Genzyme, Cisco, 3M.

Education

BA in English and French Languages and Literature

Training & Certificates

Hilton University CMP

Service Area

Sales and Marketing, Revenue Management and Events​/​Banquets Operations

Closest Airport - (Enter 3 Letter Airport Code)

MIA