AvoMotion helps hotel ownership groups, management companies, and commercial leaders turn strategy into measurable revenue growth. We work with hotel teams to strengthen commercial focus, align sales efforts with ownership priorities, and build practical action plans that lead to real results. Our approach is hands-on, execution-focused, and built for operators who want more than ideas. They want traction. Whether the need is a commercial diagnostic, a go-to-market reset, sales team activation, or strategic facilitation, we bring senior-level experience across hotel operations, sales, ownership strategy, and growth. Best fit for: Ownership groups looking for stronger commercial accountability + penetrating Global Accounts Hotel portfolios needing sharper sales focus across properties Operators preparing for growth, repositioning, or performance improvement Teams that need structure, clarity, and follow-through

Next Available Date for Assignment

Typically available within 2 to 3 weeks depending on scope. A complimentary 30-minute discovery call is available to assess fit, urgency, and timeline.

Skills

Commercial strategy for hotels and portfolios Ownership and operator alignment Revenue growth planning Go-to-market strategy Sales team activation and coaching Strategic facilitation Executive communication Hotel opening and ramp-up support Change management KPI design and accountability Cross-functional alignment Customer and market growth strategy

Areas of Expertise

1) Commercial Growth Diagnostic 1-day to 1-week engagement A focused review of your hotel or portfolio’s commercial engine to identify what is helping growth, what is slowing it down, and where the biggest revenue opportunities sit. Includes: Review of sales approach, account strategy, market positioning, and revenue opportunities Assessment of team structure, commercial discipline, and ownership alignment Identification of quick wins and medium-term priorities Clear recommendations tied to business performance 2) Go-to-Market and Revenue Shift Program 1 to 3-month engagement For hotels or portfolios that need a sharper commercial plan and support putting it into action. Includes: Tailored commercial growth plan Priority market and account focus Actionable sales strategy tied to business goals KPI tracking and accountability rhythm Support aligning property teams, brand priorities, and ownership expectations 3) Sales Activation and Team Acceleration 1 to 2-day workshop or team session Designed to energize and refocus hotel sales teams around the right priorities, behaviors, and opportunities. Includes: Sales messaging and positioning refinement Prospecting and account targeting strategy Team coaching and commercial discipline Revenue-focused action planning Practical ways of working that stick 4) Strategic Facilitation for Hotel Leaders External facilitation for commercial meetings, annual planning sessions, and leadership workshops. Includes: Facilitation of strategy and planning sessions Alignment between ownership, leadership, and commercial teams Focus on decisions, priorities, and next steps Stronger follow-through after the meeting ends

Accomplishments

Senior commercial leader with deep experience across hotel ownership strategy, sales delivery, property-level execution, and large-scale revenue growth. Highlights include: Increased revenues from $175M to $250M over four years in a global executive leadership role Led commercial and growth strategies across complex multi-site organizations Supported hotel openings, owner strategy, sales ramp-up, and market growth across North America Led teams across hotel, corporate, and portfolio environments Known for bringing structure, clarity, and accountability to growth mandates

Brand Experience

On-property and corporate experience across: Marriott Delta Hotels Residence Inn Accor Novotel Sofitel Montreal Groupe Germain OPUS Hotel IHG

Software Experience

Salesforce Delphi hotel sales reporting and CRM environments Microsoft Office Suite commercial reporting dashboards and KPI tracking tools

Employment History

Current Co-Founder & President, AvoMotion (2025 to present) Boutique consulting firm focused on strategic growth, commercial effectiveness, leadership alignment, and execution. LCI Education, Montreal (2020-2025) Chief Revenue Officer ​/​ Executive Vice President ​/​ Vice President, Strategic Enrollment Management Led global revenue growth, sales and marketing transformation, and large-scale commercial alignment across 23 campuses. IHG (InterContinental Hotels Group) (2009-2020) Director, Growth Americas & Global Owner Strategy (Atlanta based) Director, Hotel Sales Delivery, Global Sales Americas (Atlanta based) Director, Canada Sales (Montreal based) Led owner-facing strategy, hotel growth initiatives, sales delivery, and commercial ramp-up across North America. Groupe Germain Hotels (2014-2015) National Director of Sales OPUS Hotel Montreal (2006-2008) Director of Sales & Marketing

Education

Bachelors of Communications and Public Relations - University of Ottawa

Training & Certificates

Cornell leadership programs Emory leadership programs CPSA certified Lean Six Sigma Yellow Belt

Service Area

Available for mandates across Canada and the United States, virtually or on site. Based in Montreal. Open to travel for hotel, portfolio, and ownership group engagements.

Closest Airport - (Enter 3 Letter Airport Code)

YUL

Recommendations

References and recommendations available upon request.