Director of Sales and Marketing - Toronto Available

Experience DOSM with over 20 year of experience working in large full-service hotels in Toronto and Montreal.

Next Career Move

Currently working at a full service Marriott downtown and want to move into a luxury hotel Shangri-La, The Ritz-Carlton, Four Seasons, 1 Hotel, and The St. Regis.

Preferred Employment Duration

  • Permanent

Skills

Revenue Generation Strategy Crafting and executing strategies to increase RevPAR, ADR, and overall revenue across departments. Consistently exceed targets by 5-15%. Team Leadership & Development Leading and mentoring sales, marketing, and revenue teams to hit targets and reduce turnover. Managed teams of 10-30. Market Segmentation & Targeting Identifying and prioritizing the highest-yield guest segments to increase direct bookings and repeat stays. Sales Pipeline Management Building and maintaining strong corporate, group, and transient pipelines to drive occupancy. I love to dive in and meet customers. Digital Marketing Strategy Leveraging SEO, PPC, social media, and content marketing to boost digital presence and direct bookings. Brand Positioning & Storytelling Crafting compelling brand narratives to differentiate the hotel and resonate with target audiences. Partnership & Sponsorship Development Creating strategic alliances with local businesses, event planners, and tourism boards. Contract Negotiation & Account Management Securing high-value contracts and maintaining long-term relationships with key accounts. Experience working with large corporate accounts including the film industry.

Areas of Expertise

Experience growing revenue across all segments (transient, group, leisure).

Accomplishments

Marriott Circle of Excellence Innovation in Sales Strategy Please ask for complete list.

Brand Experience

Marriott Sofitel Hotel X Le Germain Hyatt

Software Experience

Opera Cloud, Maestro, Marsha, One Yield, Salesforce, Symphony, TARS, IDeaS, Duetto

Segment & Years of Experience Luxury, Upper Upscale, Upscale, Upper Midscale, Midscale, Economy

Upscale - 5 Upper Upscale - 15

Education

University of Toronto

Legally entitled to work

  • Canada

Recommendations

"He is instrumental in driving consistent topline growth across our portfolio. Their strategic mindset, deep understanding of market dynamics, and relentless drive for results have elevated our hotel’s positioning in a competitive market. We’ve seen measurable increases in ADR and RevPAR under their leadership." Abe, Hotel Owner "He is a proactive and high-performing sales leader who understands how to turn vision into revenue. They consistently exceeded targets, motivated their team, and strengthened key corporate relationships. Their leadership made a measurable difference in both short-term wins and long-term positioning." Peter, General Manager "Provides the rare combination of strategic thinking and tactical execution. They’re a trusted leader who consistently delivers results while developing top-tier talent. Their ability to align brand vision with market opportunity has had a lasting impact on our region’s performance." Trina, Vice President of Sales & Marketing

Achieve Success with Key Performance Indicators (KPIs)

  • Net Operating Income (NOI)
  • Occupancy Rate
  • Average Daily Rate (ADR)
  • Revenue per Available Room (RevPAR)
  • Revenue by Department
  • Customer Satisfaction Score (CSAT)
  • Repeat Guest Rate
  • Average Length of Stay (ALOS)
  • Direct Booking Percentage
  • Employee Satisfaction and Turnover Rate
  • Search Engine Optimization (SEO)
  • Pay Per Click (PPC)
  • Social Media Engagement Rate
  • Website Traffic Growth

Location

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