Accomplished Sales Director with extensive experience in both B2B and B2C markets, adept at driving sales growth and team performance. Excel at devising and executing sales strategies that have significantly increased revenue and expanded market reach. Proven success in mentoring high-performing teams, fostering partnerships, and creating strategic plans utilizing knowledge of industry trends to capitalize on market opportunities. Passion for coaching, mentoring, and strategic collaboration, ensuring cross-functional teams thrive and exceed targets. Committed to leveraging a 'Sales Hunter' mindset and a track record of remarkable sales achievements to drive success in new and challenging environments.

Next Available Date for Assignment

November 4, 2024

Skills

Sales Forecasting & Analytics Partnership Development Market Penetration & Expansion P&L Management Leadership & Mentoring B2B & B2C Sales Retail Sales Strategic Sales Planning Global Sales Solutions Contract Negotiation

Accomplishments

Developing strategic sales plans that drive revenue growth and market share expansion. Creating partnerships with luxury hotel brands and Fortune 500 companies, including wellness programs and commercial sales solutions. Streamlining sales processes to reduce sales cycles and improve efficiency. Mentoring sales teams to exceed performance targets through data-driven strategies and cross-functional collaboration. Led sales initiatives, boosting revenue by 40% in a dynamic, connected fitness startup environment. Achieved $1M in new sales annually in the commercial sales division. Increased top-line revenue and bottom-line profits by 35% within US sales channels, maintaining a 35% average gross margin. Partnered with key clients to achieve successful market entry and expansion. Successfully partnered and established corporate wellness programs with Fortune 500 brands such as Linkedin, Meta, Salesforce, Best Buy and globally known luxury hotel brands, Four Seasons, Ritz Carlton, Peninsula Hotels and Hyatt Hotels. Achieved a 20% increase in Americas sales within a 6-month period, contributing an additional $2M in revenue.

Brand Experience

Fairfield Inn & Suites, Marriott Comfort Inn Holiday Inn Courtyard Marriott

Employment History

GM & Operations manager for several hotels 1995-2009. Moved into sales roles 2009-2024 Senior Sales Consultant Jan 2024 – Present Led sales initiatives for new companies and drove revenue growth resulting in increased market share. Providing analytical information on market trends and competitor strategies to identify new sales opportunities. Utilized CRM software to track and analyze sales metrics, improving sales forecasting Streamlined sales process, reducing the sales cycle time by 10% and increasing efficiency Developed targeted marketing campaigns that attracted 10 new clients resulting in a positive growth in customer base. Implemented retention strategies that decreased customer churn by 15% Prepared comprehensive sales reports for clients providing valuable insights for strategic planning Provided insight to management on expenses and capital purchases TONAL Inc. Mar 2021 – Sep 2023 Director of Sales Development North America Spearheaded high-performing sales teams, driving revenue growth through strategic optimization. Coached and mentored sales representatives, fostering a results-oriented B2B sales environment. Managed departmental budgets and business plans, maximizing profitability and market penetration. Expanded market share by developing a market-aligned marketing strategy and aligning cross-functional teams. Secured new business by presenting innovative solutions to key decision-makers in healthcare, corporate wellness, and commercial development. Increased revenue by 40% in 1 year by streamlining processes and implementing data-driven sales strategies. Led a successful B2B (SaaS) subscription based product sales pivot from Inside Sales, coaching a team of 9 and utilizing Salesforce CRM and Drift to optimize performance. Fostered strategic partnerships by collaborating with internal and external stakeholders to launch a national wholesale distribution program. Boosted customer value by 20% through targeted B2B sales campaigns and fostering strong client relationships. Exceeded annual revenue and profitability targets by implementing innovative sales team management and forecasting processes. Opened new sales channels, generating a 25% revenue increase and expanding business opportunities. Collaborated with cross-functional partners to secure a national wholesale program with a major US retailer, significantly expanding market reach. Director of Hospitality Directed sales team efforts, ensuring alignment with company goals. Introduced industry first Fitness Tech hardware with subscription base programs to clients. Developed strategic business partnerships to drive new revenue streams. Designed and implemented effective sales plans to maximize market penetration and customer acquisition. Mentored and empowered sales staff for peak performance. Leveraged sales data to identify trends, optimize performance, and make informed decisions. Collaborated with cross-functional partners to secure a national wholesale program with a major US retailer, significantly expanding market reach. Streamlined sales procedures and improved cross-functional collaboration, leading to a 20% revenue increase and successful acquisition of new business opportunities. Partnered with HR on DEI initiatives, fostering a more inclusive work environment and increasing diversity within the sales team. Built and mentored a high-performing sales team, exceeding sales targets consistently. Initiated and developed a nationwide Hotel partner program after completing the Pilot project. TORLYS Inc. Jun 2016 – Mar 2021 Sales Director – Hospitality North America Secured national Hotel Brand partnerships through product presentations and vendor approval processes. Collaborated with key decision-makers and property management companies to ensure best practices and product adoption. Facilitated product knowledge sessions, educating industry leaders and driving brand recognition. Partnered with corporate marketing to organize strategic business events, resulting in increased engagement with our partners. Orchestrated efficient sales team governance procedures, boosting team productivity and fostering collaboration with retail teams. Utilized data analysis, report building, and KPI tracking to ensure sales success. Spearheaded new product development for the Hospitality Commercial Division, participating in the selection of three successful additions. Led presentations of these products to key decision makers within National Accounts. Championed a "Sales Hunter" mentality, consistently exceeding sales goals and expanding the sales pipeline. Increased commercial sales by 20% over 2 years, consistently exceeding targets. Senior Sales Manager Negotiated and closed complex deals, exceeding client expectations and building long-term partnerships. Developed and delivered impactful sales presentations, educating clients on TORLYS' innovative flooring solutions.

Education

Diploma in Hotel Management, George Brown College

Closest Airport - (Enter 3 Letter Airport Code)

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