Results-driven tourism and hospitality professional with 30+ years of experience in high-paced, team-oriented environments. Expertise in sales, marketing, operations, and guest experience. Strong analytical thinker with a proven track record of identifying growth opportunities, driving revenue, and fostering high-performing teams. Adept at contract negotiations, strategic planning, and launching innovative marketing initiatives.

Next Available Date for Assignment

Immediately

Skills

Management Excellence Project Management Sales and Marketing Strategic Planning Budgeting and Financial Reporting Process Improvement Coaching​​/​​Mentorship Strong Analytical Skills Effective Forecast Accuracy Networking & Community Building Customer Service Recruiting Innovative Research Techniques Focus on driving ADR and Occupancy Customer and Employee Engagement

Areas of Expertise

Sales Process and action plans, Catering Processes, Revenue Managemnt, Customer Satifaction Scores, Operations.

Accomplishments

In 2017 was named Tourism Leader of the Year - Tourism Winnipeg, 2018 a Finalist- Volunteer of the Year - Travel Manitoba. During Covid lead the transition of Iconic Fort Garry Hotel to covert to Chocie ASCEN Collection. Choice team unabvle able to fly and was brought on board 10 day prior to get coversion done. Then in 2023 was named Marketing Star for Canada – Choice Hotels Canada for my work with the Clairon Hotel Winnipeg. Hotel Openings: Successfully opened new hotels and worked with Opening Manager to train and ensure hotel meet all standards for opening. Regularly achieved sales quotas; met both long and short-term business goals while as Sales manage and assitant DOSM. Lead teams to accomplish same goals Networked and maintained strong relationships with all stakeholders in order to position hotel and create awareness and to enhance referral opportunities. Generated and interpreted weekly and monthly reports providing insights to facilitate stronger performance in subsequent quarters. Prepared annual sales and marketing budgets

Brand Experience

Marriott (Delta, Fairfield Inn & Residence Inn), Hilton (Homewood Suites), Choice Hotels (Clarion, Quality and EconoLodge, ASCEND Collection)

Software Experience

Choice Advantage, OnQ, Opera PMS​​/​​ Cloud , Event Temple

Employment History

Assistant Director of Operations November 2023 to February 2025 Thermea Spa Village Winnipeg － Winnipeg, MB • Managed guest experience, housekeeping, and rituals team in daily operations. • Developed new check-in procedures to enhance guest arrival and departure experience. • Conducted monthly financial reviews and analysis for assigned departments. • Designed an onboarding checklist, now used for training new managers. • Oversaw massage and esthetics operations, onboarding new staff, and facilitating recruitment tours. Director of Sales & Marketing March 2022 to Nov 2023 Fairmont Winnipeg - Winnipeg, MB • Led a team of 10 sales and catering professionals. • Successfully introduced "Le Petite Chef" to Fairmont, achieving a sold-out experience within three months. • Launched "The Coat Check," a winter version of the Back Door Burger concept, gaining extensive media coverage and 1,000+ new followers. • Developed new sales contracts for group and SMERF tour markets, ensuring cancellation and attrition clauses were in place. Director of Sales & Marketing October 2021 to March 2023 Clarion Hotel & Suites － Winnipeg, MB • Created new catering and banquet menus, aligning with market trends and Clarion standards. • Exceeded budget goals by 120% across group, catering, and business travel markets. • Improved team training completion rates from 50% to 98%. • Revamped banquet service standards and launched a new lobby bar concept, increasing sales by 150%. • Award: 2023 Marketing Star Award – Choice Hotels Canada Director of Sales & Catering July 2020 to August 2021 Fort Garry Hotel, ASCEND Collection － Winnipeg, MB • Led hotel transition from independent to branded within 10 days during COVID-19. • Migrated 1,300+ reservations and 500 group bookings into the new Choice Advantage system. • Spearheaded a complete hotel photoshoot to align visuals with brand standards. • Secured contracts worth $100K with two film crews and $25K with a renovation team. • Negotiated and secured a 2-year airline contract and repositioned the hotel in a key provincial travel program. National Director of Sales & Marketing Jan 2015 to July 2020 MLS Management​/​ Atlific Hotels － Winnipeg, MB • Developed and executed sales & marketing plans for multiple hotels, exceeding budget targets. • Played a key role in revenue​/​yield management, increasing ADR by $10 annually. • Secured five high-profile group bookings worth $1.2M. • Gained 20% increase in social media followers for Marriott and Hilton properties. • Assisted in pre-opening & opening of Residence Inn Winnipeg, achieving an 82% occupancy index in year one. • Award: 2017 Tourism Leader of the Year – Tourism Winnipeg. Director of Sales & Marketing Jan 2009 to Jan 2015 DELTA WINNIPEG • Led both Sales and Reservations teams, achieving year-over-year ADR growth of $5. • Developed and executed strategic marketing plans aligned with hotel objectives. Conducted direct sales activities, including trade missions and presentations, securing key accounts. • Developed and fostered strong relationships with local community organizations, Tourism Winnipeg, Team Winnipeg, Tour Connections and Travel Manitoba. Sales Manager, Assistant Director of Sales Jan 2004 to Jan 2009 DELTA WINNIPEG • Grew tour market by 800 room nights and corporate market by 2,000+ room nights annually. • Developed business plans, training programs, and segment action plans. • Maintained 115% of monthly sales activity quotas. Director of Sales & Marketing Sep 2000 to Jan 2004 GULL HARBOUR RESPORT & CONFERENCE CENTRE, Crown Corp • Managed Winnipeg Sales Office & Catering Office operations. • Developed a new website and marketing initiatives, securing a $15K booking within the first week. • Negotiated travel rates and group contracts for all markets.

Education

Bachelor of Arts - University of Manitoba

Training & Certificates

Strategic Selling - Delta Hotels & Resorts － Toronto, ON Director of Sales & Marketing Apprentice Program, Delta Hotels & Resorts － Toronto, ON Dale Carnegie Leadership - Dale Carnegie － Winnipeg, MB Hilton Hotels International Sales Training Course - Hilton Hotels International Clean it Right - MTEC Level 1 – First Aid - St John’s Winnipeg Responsible Service – Winnipeg Suicide Prevention Training (ASIST)

Service Area

Available for the Winnipeg & Surrounding Area, Edmonton, Calgary and Saskatoon

Closest Airport - (Enter 3 Letter Airport Code)

YWG