Seasoned Director of Sales & Marketing and enterprise sales leader with 20+ years of experience supporting luxury, lifestyle, and multi-brand hotel portfolios in both on-property and above-property roles. I have successfully operated as a strategic sales leader, task force partner, and commercial operator—driving revenue growth, building high-performing teams, and securing long-term corporate and group business across diverse markets. My experience includes leading sales strategy for iconic and high-performing properties such as The Ritz-Carlton, W Hotels, Langham, Hilton, and multi-unit portfolios across IHG, Wyndham, Choice, and Sonesta. I specialize in aligning sales, marketing, and revenue strategy to maximize RevPAR, ADR, and total revenue performance, while also improving team accountability and pipeline production

Skills

Revenue Generation Sales Leadership & Team Performance Contract Negotiation Pre-Opening, Repositioning & Rebranding Corporate & Group Sales National Account Development GSO & Brand Network Leverage Revenue Strategy & Forecasting Experience hunter- Prospecting & Account Targeting Multi-Property Sales Strategy Luxury & Lifestyle Hospitality RevPAR & ADR Optimization CRM & Pipeline Management

Areas of Expertise

Driving revenue growth by combining proactive “hunter” sales strategies, prospecting tools to identify and convert high-value account opportunities Leveraging brand GSOs, global sales networks, and strategic partnerships to accelerate corporate and group business production Leading successful new builds, repositioning, and rebranding efforts by establishing sales structure, pipeline discipline, and market positioning Building and mentoring high-performing sales teams focused on accountability, KPI execution, and consistent revenue growth

Accomplishments

RevPAR growth of +15.6% YoY and +5.8% over budget 133% RevPAR Index in luxury competitive markets National account expansion and long-term corporate agreements Leadership of teams up to 25+ sales professionals Increased employee engagement from 70% to 100% I specialize in new builds, repositioning, and underperforming assets, quickly rebuilding pipelines, securing high-value business, and aligning sales, marketing, and revenue strategy. I help hotel owners and operators: Increase occupancy and ADR through targeted segmentation Drive RevPAR and total revenue growth Expand corporate, group, and negotiated business Capture need-period demand and market share Build accountable, high-performing sales teams

Brand Experience

Hilton Hotels & Resorts IHG Hotels & Resorts Ritz-Carlton W Hotels Langham Hotels & Resorts DoubleTree by Hilton Le Méridien Sheraton Wyndham Hotels & Resorts Choice Hotels Sonesta Hotels

Software Experience

Oracle, Delpi Salesforce, Cvent, Lanyon, Meeting Broker STR, Agency360, Demand360 SynXis CRS, Hilton OnQ ZoomInfo, LinkedIn Sales Navigator, Knowland

Segment & Years of Experience Luxury, Upper Upscale, Upscale, Upper Midscale, Midscale, Economy

Group -all segments (Corporate, Association, Tour & Travel and SMERF) Business Transient Leisure Transient Experienced in all: Luxury, Upper Upscale, Upscale, Upper Midscale, Midscale, Economy Branded and Independant properties-up to 50.000 sq ft of meeting space to Select serve hotels without meeting space. Boutique properties to convention and business hotels.

Education

MBA, Hospitality & Tourism Management – University of Guelph Bachelor of Education – University of Manitoba

Training & Certificates

Brand training, systems training, and leadership development

Recommendations

References upon request