With over 20 years of experience in sales, marketing, and operations management across major hotel brands like Hilton, Marriott, Hyatt, IHG, and Best Western, I excel at driving revenue growth, improving market share, and enhancing guest satisfaction. As a proven leader, I have generated over $8 million in revenue through innovative strategies, team development, and market penetration techniques. My expertise in revenue management, strategic planning, and developing high-performing sales teams has consistently resulted in exceeding goals, achieving top RevPAR and ADR rankings, and securing key contracts such as the $1.5 million Amazon account. I have successfully led task force assignments, launched new hotels, and restructured sales operations to maximize performance. I specialize in: Boosting RevPAR, ADR, and Occupancy Rates by analyzing market trends, competitive positioning, and strategic rate management. Developing and executing sales and marketing plans that consistently exceed revenue targets by 15-186%. Building and leading talented sales teams to success through effective coaching, strategic planning, and performance management. Enhancing guest satisfaction and loyalty through proactive engagement, strategic partnerships, and innovative sales initiatives. Ready to bring your hotel’s revenue and reputation to the next level through tailored strategies and dynamic leadership.

Skills

Sales Strategy and Execution Revenue Management Strategic Planning and Budgeting Team Leadership and Development Market Analysis and Competitive Research Key Account Acquisition and Retention Contract Negotiation Guest Satisfaction Improvement

Areas of Expertise

Leading and developing high-performing sales teams to exceed revenue and market share goals. Crafting and executing strategic marketing plans to capture new business and grow existing accounts. Leveraging market intelligence and competitive analysis to maximize RevPAR and ADR. Building and maintaining strong relationships with key stakeholders, including corporate clients, civic organizations, and tourism bureaus. Implementing effective revenue management strategies to optimize occupancy and rate. Managing task force assignments for hotel openings and operational turnarounds.

Brand Experience

Hilton, Marriott, Hyatt, IHG, Best Western, Choice Hotels, Boutique Hotels

Software Experience

Property Management Systems: ONQ, Opera, Choice Advantage Sales and Catering Systems: Delphi, SalesPro, Envision Accounting Software: M3 Microsoft Office Suite (Word, Excel, PowerPoint)

Employment History

Director of Sales, Staybridge Suites Charlottesville Airport (02​/​24 – Present) Generated $300,000 in revenue, secured key contracts, and led competitive rate strategies. Task Force Director of Sales, Skybeach Hotel & Marina (06​/​2023 – 02​/​24) Created sales team and business plan, generated $800,000 in revenue. Director of Sales & Marketing, Hilton Richmond Downtown (10​/​17​/​2022 – 04​/​14​/​2023) Exceeded budget by $100K Rooms revenue and $89K Catering revenue. Additional roles across major hotel brands and independent properties.

Education

MBA, Business Administration – Boise, Idaho, USA (2006)

Training & Certificates

Certified General Manager – Country Inn & Suites Choice Hotels Executive Sales System (C.H.E.S.S) Best Western Certified General Manager & Selling Proficiency