Archer Design provides monthly creative and SEO support for hotels, restaurants, spas, resorts, and hospitality groups that need more marketing output without adding another full-time hire. We help turn existing property photos, menu items, events, seasonal campaigns, spa services, and brand assets into polished social graphics, short-form motion content, local campaign visuals, event​/​F&B promos, and optional SEO support. Best fit: * Hotels and boutique​/​lifestyle properties * Hotel restaurants and bars * Spas and wellness businesses * Wedding​/​event venues * Multi-property hospitality groups Services can include: * Social media graphics * Short-form motion​/​video assets * Restaurant and bar promos * Spa​/​wellness campaign visuals * Event and seasonal marketing assets * Google Business Profile ​/​ local SEO support * Website and landing page copy recommendations * Monthly creative support packages This is ideal for hospitality teams that already have strong photos and offers, but need consistent creative bandwidth without the cost, benefits, software, and management overhead of hiring in-house.

Next Available Date for Assignment

Available immediately for remote monthly support, short-term projects, consulting, and project-based hospitality creative work. Open to one-time campaigns, monthly retainers, 2–5 property pilots, and ongoing creative​/​SEO support.

Skills

Social media strategy, hospitality marketing, short-form video, Reels​/​TikTok content, graphic design, video editing, campaign development, local marketing, event promotion, restaurant​/​F&B marketing, spa​/​wellness marketing, content calendars, community engagement, SEO support, Google Business Profile support, brand storytelling, analytics, performance optimization, Adobe Creative Suite, Figma, Canva, web design, landing page design, UX​/​UI design, copywriting, client communication, project management.

Areas of Expertise

Hospitality creative support for hotels, restaurants, spas, resorts, and event-driven businesses. I specialize in turning existing property photos, menus, events, seasonal campaigns, and brand assets into polished social graphics, short-form motion content, local campaign visuals, restaurant​/​event promos, spa​/​wellness content, and optional SEO support. My strongest areas are hospitality social media, short-form content, campaign visuals, brand consistency, local marketing, community engagement, and creative production for teams that need more output without adding another full-time hire.

Accomplishments

Generated 13.9M+ impressions, 543K+ direct engagements, 3.6M+ reach, 11K+ organic shares, and 2.4K+ creative assets deployed across hospitality, restaurant, and lifestyle campaigns. Currently support hotel, restaurant, and spa​/​wellness brands including Hotel Indigo Pittsburgh, Hampton Inn properties, Eliza Hot Metal Bistro, and Elements Spa. Created high-performing social content, event campaigns, seasonal promotions, giveaways, restaurant visuals, and short-form assets that helped increase visibility, engagement, event attendance, bookings, and local awareness. Additional performance highlights include major campaign reach, high-share posts, giveaway engagement, and long-term client relationships built through consistent creative output and results.

Brand Experience

Hospitality and lifestyle brand experience includes Hotel Indigo Pittsburgh, Hampton Inn Greensburg, Hampton Inn Johnstown, Eliza Hot Metal Bistro, Elements Spa, SHAIPE Agency, JobGhost, Go Vigilant, and ArcherDesign. My work has covered hotels, restaurants, spas, wellness brands, events, local campaigns, tech​/​startup brands, social media campaigns, web design, branded graphics, video content, and digital marketing assets.

Software Experience

Adobe Creative Suite, Photoshop, Illustrator, Premiere Pro, After Effects, Figma, Canva, Framer, WordPress​/​Webflow-style site builders, CapCut, social media publishing tools, Google Business Profile, Google Analytics​/​Search Console basics, ChatGPT, Claude, AI image​/​video tools, VS Code, GitHub, Supabase, Vercel, and basic Next.js​/​web production workflows.

Employment History

Owner ​/​ Designer — ArcherDesign, Remote Oct 2020 – Present Provide hospitality creative and marketing support for hotels, restaurants, spas, and hospitality groups. Services include social media graphics, short-form motion content, campaign visuals, local marketing assets, event​/​F&B promotions, web design, branding, and optional SEO support. Social Media Manager & Content Strategist — Freelance, Remote 2021 – Present Manage and grow social media presence for hospitality and lifestyle brands including Hampton Inn Greensburg, Hampton Inn Johnstown, Hotel Indigo Pittsburgh, Eliza Hot Metal Bistro, and Elements Spa. Built and executed content calendars, campaigns, graphics, video assets, short-form content, giveaways, seasonal promotions, and audience engagement strategies. Creative Operations & Graphic Designer — SHAIPE Agency, Remote 2023 – 2025 Partnered directly with hotel and hospitality clients to translate business goals into creative briefs, brand messaging, graphics, social content, and client-facing deliverables. Managed multiple projects at once while supporting brand growth, design production, and creative operations. Co-Founder ​/​ Growth Systems — JobGhost, Remote 2025 – 2026 Built outbound and content-driven growth systems, messaging frameworks, engagement workflows, and digital brand assets for a startup environment. CEO ​/​ Founder — CheckRay, Remote 2026 – Present Founder and operator building digital trust tools, product messaging, web experiences, and growth systems.

Education

Full Sail University — Bachelor of Arts, UX Design Studied UX​/​UI design, digital product design, visual communication, user experience strategy, and graphic design. Graduated with a 3.97 GPA. Full Sail University — Master’s, UX Design Advanced study in user experience design, digital systems, product strategy, and user-centered design. California Institute of the Arts — Graphic Design Completed graphic design coursework focused on logo design, visual reasoning, composition, and design fundamentals.

Training & Certificates

Graphic Design Certificate — California Institute of the Arts ​/​ Coursera Photo Retouching and Graphic Design training Social Media Best Practices training The Importance of Analytics in Marketing ChatGPT Engineer Course — edX ​/​ MIT-associated course GED Credential — GED Testing Service Additional hands-on training and professional experience in Adobe Creative Suite, Figma, video editing, short-form content creation, campaign strategy, web design, local SEO, AI-assisted creative workflows, and hospitality marketing.

Service Area

Remote services available across the United States and Canada or Based in Lehi​/​Salt Lake City, Utah, and available for hotels, restaurants, spas, resorts, event venues, and hospitality groups nationwide. Available for remote monthly retainers, short-term projects, consulting, and project-based creative​/​SEO support. Open to supporting single properties, multi-property hotel groups, restaurants, spas, and hospitality management companies.

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SLC

Recommendations

Recommended for hotels, restaurants, spas, resorts, and hospitality groups that need consistent creative output without adding another full-time hire. Archer Design is a strong fit for teams that already have property photos, events, menus, spa services, seasonal offers, and brand assets, but need help turning those into polished social graphics, short-form motion content, local campaign visuals, and SEO-supported marketing assets. Past client-facing work has included hospitality social content, website support, video editing, graphic design, campaign creative, and project execution. A prior recommendation notes strong communication, timely task management, judgment with customers, and expertise across graphic design, website assistance, video editing, and production.