“Marketing is all about telling stories that people want to hear.” My goal is to develop data-driven, creative and impactful marketing strategies to achieve business KPIs and exponential growth. Over the last 12 years, I've worked with the world's best hospitality brands at Accor, Hyatt, Hilton, IHG, Marriott and independent hotels across the Canada. I have successfully built and led cross-functional teams in developing end-to-end strategic & award-winning marketing campaigns, lead brand development, F&B marketing strategy, thoughtful and targeted social media & influencer strategy, creating a communications strategy and brought 50+ events ​/​ brand activations to life that all combine to deliver measurable results. This includes driving brand awareness, customer loyalty & retention and top-line revenue growth. Throughout my career, I’ve been passionate about enhancing brand identities for diverse, global audiences. I thrive in fast-paced, collaborative environments and am committed to staying ahead of marketing trends and technologies. Whether it’s developing strategic marketing plans, managing content shoots, building partnerships, or leading high-impact campaigns - I’m ready to bring my marketing expertise to my next role and make a positive, measurable impact.

Next Available Date for Assignment

Nov 4, 2024

Skills

Brand Development & Management Brand & Tactical Campaign Strategy Digital Strategy Content Strategy Content Development Social Media Marketing Influencer Marketing Strategy Photo & Video Content Production F&B Marketing Brand Activations Event Management Budgeting

Areas of Expertise

Brand Development & Management Brand & Tactical Campaign Strategy Digital Strategy Content Strategy Content Development Social Media Marketing Influencer Marketing Strategy Photo & Video Content Production F&B Marketing Brand Activations Event Management Budgeting

Accomplishments

• Led digital marketing strategy resulting in a 37% increase YoY in conversions from indirect channels and, a 24% increase YoY in direct website traffic across all brand.com sites YoY • Overhauled social media strategy resulting in a 35% increase in reach across social channels and a 22% increase in organic website traffic • Led & managed Food and Beverage marketing strategy for hotel restaurants resulting in a 35% increase in web traffic YoY to restaurant websites and 17% growth on owned social channels

Brand Experience

Accor Marriott Hilton Hyatt IHG Choice Independent Hotels

Software Experience

Koddi Adobe Suite Canva Basecamp

Employment History

Silver Hotel Group Corporate Director of Marketing ​/​ December 2021 – January 2024 Firma Foreign Exchange (now OFX) Marketing Manager ​/​ May 2021 – December 2021 Accor, North & Central America Senior Manager, Marketing & Brands ​/​ March 2018 – October 2020 FRHI Hotels & Resorts, Americas Manager, Marketing Programs ​/​ August 2015 - March 2018

Education

BA, Humanities - York University

Training & Certificates

Chartered Marketer, Canadian Marketing Association Google Analytics Certification

Service Area

Calgary, Alberta Toronto, ON

Closest Airport - (Enter 3 Letter Airport Code)

YYZ