If you can't tell your GM exactly why bookings are down, this was built for you. The Revenue Roadmap is a deep diagnostic and custom action plan built for hotel DOSMs and managers who need real answers about what's driving revenue, where it's leaking, and the new opportunities. This isn't an audit. It's a data-driven marketing action plan. In 60 days, you'll know exactly where every marketing dollar and effort needs to go and why. This is a one-time engagement priced at $2,995 USD.

Next Available Date for Assignment

April 15, 2026

Skills

I've spent 15+ years inside hotel marketing and before that in operations, so I know what it feels like to be doing all the right things and still not be sure it's working. I partner with independent hotel DOSMs to connect marketing effort to actual booking performance - Google Ads, email, CRM, channel mix, conversion, and AI search visibility, all tied together. My job is to be the partner who makes your work easier to defend upward.

Areas of Expertise

Website content creation, website optimization, conversion optimization, content creation and copywriting, reputation management, hotel marketing strategy, email marketing, promotions development, on page SEO

Accomplishments

I integrate marketing and revenue thinking so your efforts connect back to bookings, not just activity. Visit me on LinkedIn.

Employment History

Malfair Marketing helping indie hotels with marketing since 2010 Former GM of various Independent Hotels - 9 years

Education

Cornell University, Ithaca, NY - General Managers Program Georgian College - 3 year Tourism Management with honors

Recommendations

Christine’s extensive experience in hospitality not only brings “next level” marketing support but the business strategy and team coaching as well.Being included in Malfair Marketing’s portfolio provides us with the continuity and stability that is difficult to replicate with an internal position. Our success in growth, prosperity, and knowledge over the past 12 years owes much of its credit to Malfair Marketing.