Dynamic and results-oriented Task Force General Manager​/​ DOSM​/​RM with over 15 years of experience in hospitality management and senior living. Proven track record of enhancing operational efficiency, boosting occupancy rates, and implementing innovative solutions to complex challenges. Skilled in project management, strategic planning, and team leadership, with a strong focus on resident and employee engagement. Recognized for effective crisis management and successful budget oversight.

Next Available Date for Assignment

flexible start date

Skills

Management Excellence Project Management Sales and Marketing Strategic Planning Budgeting and Financial Reporting Agile Process Improvement Coaching​/​Mentorship Strong Analytical Skills Effective Forecaster Networking Customer Service Recruiting Innovative Research Techniques Focus on NOI and Occupancy Resident​/​ Customer and Employee Engagement

Areas of Expertise

Operations, Revenue Management, Customer Satisfaction scores, Employee retention

Accomplishments

Successfully brought business back after the pandemic, have been in the top 2 in our STR reports

Brand Experience

Many different Brands. Most recent Choice, Days Inn, Travelodge, Best Western

Software Experience

Choice Advantage, Opera PMS​/​ Cloud , Event Temple

Employment History

CORE COMPETENCIES Management Excellence ▪ Project Management ▪ Sales and Marketing ▪ Social Media Fluency ▪ Strategic Planning ▪ Budgeting and Financial Reporting ▪ Agile Process Improvement ▪ Coaching​/​Mentorship ▪ Strong Analytical Skills ▪ Effective Forecaster ▪ Networking ▪ Customer Service ▪ Recruiting ▪ Innovative Research Techniques General Manager​/​ Executive Director Senior Living 2021- 2024 REGIONAL DIRECTOR OF GROUP SALES & REVENUE MANAGER Samm Holdings, Toronto, ON 2020- 2023 Portfolio Management: Oversaw a diverse portfolio of seven hotels, including Wyndham, Best Western, and Choice properties, driving sales and revenue growth across the region. Strategic Pricing: Analyzed and adjusted rates to optimize occupancy, implementing targeted sales strategies that enhanced overall revenue performance. Post-Pandemic Recovery: Played a crucial role in welcoming back guests and reviving meetings and events post-COVID-19 restrictions, utilizing effective marketing and sales initiatives. Leadership & Collaboration: Successfully led site-level sales and leadership teams, fostering a collaborative environment that emphasized accountability and performance. Tools & Technologies: Proficient in Opera and Choice Advantage, ChoiceMax, leveraging these tools to streamline operations and enhance revenue management processes. Team Engagement: Conducted weekly sales meetings via Teams and daily strategy calls to align objectives and drive results across the sales teams. SELF-EMPLOYED Toronto, Ottawa, Calgary, Victoria 2013 - 2023 Hotel Sales Contractor, Task Force Director of Sales & General Manager General Manager: Led operations at Quality Inn, overseeing staff and ensuring service excellence across all departments. Diverse Brand Experience: Managed various hotel chains across Ontario, Alberta, and British Columbia, including Novotel, Westin, Travelodge, National Hotel, Holiday Inn, Hilton, Choice, Best Western and Marriott. Team Development: Hired and trained sales and catering teams, coaching and mentoring staff to achieve their goals while holding them accountable for results. Business Travel Strategy: Developed and implemented strategic positions for all Business Travel accounts, enhancing corporate client engagement. Market Development: Successfully negotiated business in global corporate markets, expanding the hotel's client base. Sales & Marketing Initiatives: Instituted a comprehensive sales and marketing plan that consistently met or exceeded annual budget expectations. Account Management: Managed government, sports, tour & travel, union, SMERF, airlines, corporate travel, and real estate accounts, enhancing service delivery across all hotels. New Business Development: Targeted and solicited new accounts, challenging hotels to improve service levels and operational standards. Market Analysis: Conducted thorough research on supply and demand trends, economic indicators, and competitor activities to develop effective growth strategies. Promotional Programs: Created and executed promotional activities while maintaining social media engagement and sales initiatives. Community Engagement: Actively participated in industry-related clubs, societies, and committees to raise hotel awareness within the community. Operational Oversight: Monitored room inventories and rate programs, enhancing knowledge of occupancy, average daily rates, and REVPAR goals to forecast revenues accurately. Achievements: Hotel Openings: Successfully opened new hotels from start-up, serving as a critical path manager for both the Director of Sales and Marketing and General Manager roles, while acting as the team's learning coordinator. Occupancy Improvement: Managed a multi- million dollar budgets and 100 staff members at Novotel Ottawa, increasing occupancy from 65% to 85% within one year through exceptional customer service, community networking, and innovative advertising. Implemented revenue management operations, procedures, and best practices. Regularly achieved sales quotas; met both long and short-term business goals. Networked and maintained strong relationships with all stakeholders in order to position hotel and create awareness and to enhance referral opportunities. Generated and interpreted weekly and monthly reports providing insights to facilitate stronger performance in subsequent quarters. Budget Management: Prepared annual sales and marketing budgets Hotel Brands Experience: Comfort Inn Quality Inn National Hotel Days Inn Travelodge Holiday Inn Novotel Hilton Garden Inn TownePlace Suites Courtyard by Marriott Fairfield Inn and Suites Double Tree Westin

Education

Bachelors Degree in Marketing

Training & Certificates

CPR​/​First Aid WHIMS

Service Area

I am available for the GTA and surrounding areas​/​ can relocate to Ottawa

Closest Airport - (Enter 3 Letter Airport Code)

YYZ