So, what exactly is Employer Branding and how does it tie into the Candidate Experience? Great question! Let’s begin by breaking down each model individually.

Employer Branding

To put it simply, your employer brand is your company’s reputation.

• How are you viewed by candidates and employees?
• How would you identify yourself as an employer?
• How are you perceived in the eyes of those work in your industry?

This narrative is not only shaped via the company’s own carefully curated stories, but also through shared feedback from applicants, clients, customers, team members and the community. It also bolsters your Employee Value Proposition (EVP), which lists the robust benefits your company has to offer.

Needless to say: having a positive, authentic employer brand is critical to building a healthy, sought-after work culture.

Candidate Experience

From the first touch point of discovery, through research and interviewing, to final acceptance (or rejection) and onboarding, the hiring process is a journey. The candidate experience is less about if a job offer is ultimately extended; it’s more about whether the candidate had a pleasant or dissonant experience overall.

To identify, hire and retain the best talent, it is essential to devise and implement an effective recruitment strategy. This is why relying on experienced Human Resources and Talent Acquisition professionals like RoomsRelay is strongly suggested.

The Ultimate Symbiosis

Aligning an employer’s messaging with a fluid candidate transition is the end goal. Which is why a melding of the two is crucial! Having a strong employer brand will certainly attract eager candidates…while the hiring experience those candidates receive will impact the collective story.

Strong employer brand = eager talent

Quality candidate experience = positive brand impact

Did we pique your interest? Then don’t miss Part 2 – It Takes Two to Make it Outta Sight, where we consult Talent Acquisition Professional extraordinaire Melissa Morand on how to build an army of dedicated brand ambassadors. Stay tuned!

By Andréa Parisien