The tools and expertise we have.

Workforce Management

• Training for all departments.
• Interim leadership placements (e.g., GM, DOS, HR).
• Onboarding program creation.
• Union relations and negotiations.
• Task force deployment during transitions or renovations.
• Building incentive and recognition programs.

Revenue and Sales

• New business development for group and transient segments.
• Upselling programs for front desk and reservations.
• Sales training.
• Sales incentive plan development and deployment.
• GDS and OTA channel audits.
• Comp set analysis and realignment.
• OTA contract negotiations.

Marketing

• Improve SEO.
• Tailored social media content for better reservation conversation.
• Reputation management (e.g., TripAdvisor, Google).
• Email campaign management and strategy.
• CRM strategy and guest loyalty integration.
• Website conversion optimization.
• Conduct brand audits and ensure alignment with franchise standards.

Operations

• Finding inefficiencies and optimizing infrastructure.
• SOP development and implementation.
• Rooms division audits (housekeeping, front office).
• Tech stack assessment (property management systems, sales tools).
• Energy and sustainability audits.

Guest Experience

• Improving guest experience scores across all platforms.
• Mystery shopping programs.
• Service recovery protocols and training.
• Enhancing upsell and cross-sell touchpoints.
• F&B service training and menu development.

Financial Analysis and Planning

• Feasibility and marketing studies.
• Leading budget development and reviews.
• CapEx planning and execution support.
• Owner reporting packages and dashboards.
• Support for franchise inspections and brand compliance.
• Turnaround strategies for underperforming assets.
• Brand and management company selection.