Strategic, client-centered, and adaptable Sales and Marketing professional with proven track record of success in driving sustainable revenue growth for numerous organizations within the tourism and hospitality sector. Extensive expertise in leading sales and marketing operations, including strategic planning, market research and analysis, and client acquisition initiatives to build and maintain long-term partnerships, while generating new revenue opportunities for the business. Adept at creating innovative and targeted sales plans for diverse, market segments and territories, leveraging expansive industry experience to secure and manage quality prospects, maximize marketing efforts, boost brand performance, and meet operational goals. Seeking to re-enter professional market with exciting new role and industry, applying expertise established in hospitality to expand portfolio of business, increase client retention, and generate revenue

Next Available Date for Assignment

ASAP

Skills

Sales & Marketing Operations • Revenue Generation • Client Acquisition • Accounts & Territory Management • Trends Analysis & Market Assessment • Strategic Planning & Implementation • Team Leadership • Customer Service Excellence • Stakeholder Relationships Technical Acumen: Microsoft Office Suite | Salesforce

Areas of Expertise

Sales & Marketing Operations • Revenue Generation • Client Acquisition • Accounts & Territory Management • Trends Analysis & Market Assessment • Strategic Planning & Implementation • Team Leadership • Customer Service Excellence • Stakeholder Relationships Technical Acumen: Microsoft Office Suite | Salesforce

Accomplishments

Selected Accomplishments: ✓ Successfully grew overall sales YoY by 40% across all market segments through implementation of targeted strategies, including development of new marketing materials and website as well as restructuring of Sales Team to specific segment to enhance growth. ✓ Effectively analyzed occupancy periods and trends of target markets, creating an events calendar to meet market demand and achieve desired goal, as well as realigning average daily rate, maintaining an average operational capacity at 85%. ✓ Led planning and deployment of Delphi, a new software program that enabled Sales Teams to enter and monitor all sales calls, activities, and reports accurately and efficiently

Brand Experience

IHG Hilton Best Western

Software Experience

Delphi Salesforce Hubspot

Employment History

Led and managed sales and marketing operations of the company’s three properties, Hampton Inn by Hilton, Holiday Inn and Suites - IHG, and Best Western Conference Center - Best Western. Assumed account management and oversight for top 20 clients, conducting SWOT analysis to inform annual sales strategies and maximize revenue growth. Represented the business to major clients and key prospects, as well as in trade shows to maintain existing relationships and expand network. Oversaw revenue generation of up to $5.5M in total hotel and conference centre earnings.

Education

Business Administration - Sales and Marketing Diploma – Niagara College Diploma in Information Systems | Toronto School of Business

Service Area

Niagara Region Hamilton Oakville GTA - Toronto

Closest Airport - (Enter 3 Letter Airport Code)

YYZ Buffalo International