Hospitality Sales Leader, B2B Distribution & Revenue Manag.

With over 10 years of experience in the travel and hospitality industry, I specialize in hotel distribution, revenue maximization, and strategic partnerships that drive performance and profitability. As a Senior Contract Manager at WebBeds and former Area Contract Manager for G2 Travel, I’ve led high-impact initiatives across Canada and Mexico, consistently delivering growth through hotel acquisitions, portfolio optimization, and innovative contracting strategies. My expertise lies in building trusted relationships with hoteliers and leveraging market insights to boost competitiveness and drive volume. I’m passionate about data-driven business development, navigating the intricacies of the wholesale and OTA landscape, and aligning supplier strategies with evolving global demand.

Welcome Video

Next Available Date for Assignment

April 15th 2025

Preferred Employment Duration

  • Short Term
  • Project Based
  • Consulting

Skills

Hotel Contracting, Revenue Management, B2B Distribution, Rate Planning, OTA Partnerships, Strategic Sourcing, Market Analysis, Performance Forecasting, Sales Strategy, KPI Optimization, Hotel Onboarding, Supplier Relationship Management

Areas of Expertise

- Leading hotel contracting strategies across North America and Latin America - Analyzing trends and creating promotional strategies that exceed sales targets - Expanding hotel portfolios in strategic destinations to optimize distribution - Negotiating competitive rates and exclusive offers that boost room night production - Mentoring and managing regional teams to exceed acquisition and sales goals - Aligning contract terms with segmentation and market fluctuations

Accomplishments

- Grew WebBeds’ Canadian hotel portfolio by 100% - Delivered 36% YoY sales growth through rate optimization and key renewals - Generated 400+ new accounts at G2 Travel through strategic supplier outreach - Improved competitiveness of negotiated rates from 30% to 80% at Hotelbeds

Brand Experience

WebBeds G2 Travel Hotelbeds Preferred Hotels

Software Experience

Opera, SynXis (Sabre), Apollo, Salesforce, Tableau, Atlas 2.0, Accelerate, PowerBI, Excel, PowerPoint, Word, Qlik.

Employment History

Senior Contract Manager WebBeds (Jul 2023 Present) Area Contract Manager, Canada & Mexico G2 Travel (Oct 2023 Jun 2024) Destination Manager G2 Travel (May 2022 Oct 2023) Market​/​Account Manager Hotelbeds (Jul 2019 May 2022) Yield Manager Hotelbeds (Sep 2018 Jul 2019) Hotel Revenue Manager Hotel Spiwak (Feb 2015 Feb 2017) Sales Account​/​Project Manager Access Tech S.A.S (Jan 2013 Feb 2015) Sales Account Representative Analdex (Jun 2012 Jan 2013)

Education

- Diploma in Hospitality Revenue Management Externado University, 2014 - Bachelor's Degree in Finance and Foreign Trade University Sergio Arboleda, 2012

Training & Certificates

- TICO Certified Travel Counsellor and Supervisor 2017

Service Area

Global

Closest Airport - (Enter 3 Letter Airport Code)

YYZ (Toronto Pearson International Airport)

Legally entitled to work

  • Canada

Recommendations

Anamaria is a powerhouse in distribution—data-focused, commercially sharp, and consistently delivers results. Her leadership was critical in growing our Canadian presence. Madelyn Olguin, G2 Travel She builds meaningful partnerships, not just contracts. Hotels trust her, and so do we. Annalya Escalon Georgian Court, Vancouver

Achieve Success with Key Performance Indicators (KPIs)

  • Occupancy Rate
  • Average Daily Rate (ADR)
  • Revenue per Available Room (RevPAR)
  • Direct Booking Percentage

Location

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