Mark specializes in new hotel construction, hotel brand transitions, and strategic sales and marketing. He develops tailored sales and marketing strategies, action plans, and budgets that align with the unique needs and objectives of your hotel. With extensive expertise in working seamlessly with global hotel brands, Mark possesses a deep knowledge of hospitality partnerships. He will guide you in optimizing your hotel’s sales and marketing spend, aligning with brand standards, and leveraging best practices. Mark is highly skilled in developing impactful sales and marketing strategies, executing tactical plans, and leveraging brand systems and processes to align with your hotel's market positioning and sales objectives.

Next Available Date for Assignment

January 2025

Skills

- Experienced in hospitality, marketing, sales, and hotel and restaurant operations - Knowledgeable in global hotel brand and industry sales and marketing systems - Seamlessly integrates with brand systems and becomes an extension of your existing team - Sales and marketing plans that align with and adapt to the priorities of your hotel - Oversight of social media and OTA channels with a focus on sales and marketing - Enhance competitiveness and grow market share

Areas of Expertise

- Project management - Strategic sales and marketing support - Tactical sales and marketing support - Social media ideation and oversight - Short-term sales and marketing staffing needs

Accomplishments

- Opened, over 25 NEW hotels - Re-branded and re-launched 15 hotels - Maintained 100% client retention by managing marketing for five premium and luxury hotels - Successfully surpassed targeted revenues through the execution of strategic plans - Consistently achieved and increased STR market share - Director of Sales and Marketing of the year - Sales Person of the year - Best website and social media of the year

Brand Experience

With over 25 years experience in the hospitality field, Mark has built strong industry partnerships and relationships with leading hotel brands at the enterprise level, including Marriott, Hilton, IHG, Wyndham, and independent hotels. Additionally, I have an extensive network of connections with award-winning hotel management companies and on-property leadership.

Software Experience

Industry Sales Applications: - MarRFP, Cvent, IHG Merlin, Marriott Global Source, Sales Foce, Delphi, CITY​/​SFA​/​One Source Industry Marketing Applications: - PACER, DAC, STACKS, MI Studio, Koddi, Mail Chimp, Canva, Sprinkr, On-line Audit Applications, GMB, RIO SEO

Employment History

Mark offers over 30 years of exceptional experience in hotel and restaurant management, sales, marketing, and operations. His career in hospitality began at the age of 9, working for his neighbor's catering business, and quickly progressed through various roles, from dishwasher to bus person, banquet server, and bartender, eventually advancing to management positions at both independent and franchised hotels and restaurants. Mark transitioned into sales with Marriott and IHG, specializing in hotel openings and advancing to senior leadership roles, including Senior Sales Manager and Director of Sales and Marketing. He further honed his expertise by leading marketing initiatives and project management for a global portfolio of prestigious brands, including Marriott, IHG, and Hilton, with a focus on new builds, re-launches, strategic marketing, and conversions, including transitioning multiple Wyndham hotels to Marriott’s lifestyle, select service, and premium brands for a variety of owners and ownership groups.

Education

- Hospitality and Tourism Administration Diploma, Centennial College - Sales and Marketing Feasibility Course, TMU (Ryerson University)

Training & Certificates

- Hotel Openings, Transitions and Strategy Marketing (Lotus Hospitality Marketing) - Extended Stay Sales Edge (Marriott) - Sales Foundations (Marriott) - Advance Prospecting Strategies and Tactics (Marriott) - IHG Way of Sales (Intercontinental Hotels Group)

Service Area

Sales and Marketing services for the hotel industry in North America

Closest Airport - (Enter 3 Letter Airport Code)

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